What Insurance Companies are Doing to Encourage Seat Belt Use
Filed under: Car Insurance News
Car insurance companies know that whenever a driver wears a seat belt, that driver faces less risk from dying, as the result of a car accident. Research has shown that the combined use of seat belts and air bags increases a car rider’s chance of survival, following the worst front end crash.
In spite of the publicized facts about seat belt safety, a number of adults refuse to use such devices. They insist on driving around without first buckling their seat belt. Their insistence on such bad behavior has led car insurers to develop a new promotional campaign.
Some of the details about that promotional campaign appeared in the Fall/Winter 2009 issue of Geico Direct Magazine. One article in that publication invites young people to learn about a new way to win some extra cash. The winner of a contest wins that extra cash.
The contest that has become the focus of a magazine article is an ongoing poster and video contest. One challenge faces any person who enters that contest. He or she needs to create either a poster or video presentation that points out the safety features of a seat belt.
Pictures of a few of the winning posters in past contests have been included in the magazine article. The car insurance company that sponsors the contest liked the caricature in the poster made by Brandon Kim. Kim’s portrait has been placed next to the poster that he created for an earlier contest.
In large letters above that car, he printed these words: “Buckle Up.” A phrase placed below that car said, “Be Safe.” The thin publication with his winning entry shows Kim’s smiling visage as well.
Another snapshot shows the grand prize winner in a second category- computer generated posters. Yet no picture offers a clue to what might be found in the winning video entry. That category was not included in the contest until this year.
Still, car insurance companies can feel certain that each contestant will appreciate the importance of seat belts.
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Posted on January 12th, 2010 by admin
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